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Project Manager : Project Manager June July 2012
16 Project Manager We don’t often think about our experience of social context but it is the force that drives all human behaviour. So, based on the example I gave, if you behaved in any of those four contexts inappropriately, would someone sanction you? If you said the wrong thing at the financé’s family dinner, would you get a kick under the table? If you behaved inappropriately with the hijackers, would you get killed? They’d probably shoot you, right? Based on the context that characterises high- performance and low-performance teams, 4-D uses behaviours to map out those contexts. So think about my two very different clients – the French nuclear reactor and the 200,000-people shoe factory. They are going to run the same assessment; one is in French and the other in Chinese, but they are running the same basic assessment. When they choose action items, I guarantee the French nuclear plant is going to pick different things to do than the shoe factory, but they will work in their context. What we’ve done is use behavioural change to alter the field they experience. what are the challenges of certain contexts? It’s context that kills communication, breaks commitment, kills collaboration, and creates a team full of blamers and complainers. Technical people regularly make what seem like sensible decisions, but their judgement and their capability can be either clouded or limited because of the context. Let me give you an example. In the early 1990s, Korean Airlines was crashing at 17 times the international standard. It got so bad that the President of Korea would not fly on Korean Airlines. People assumed there was something wrong with the pilots, so they kept testing them on simulators but they flew fine. Four years later, someone saw what was going on in the cockpit and realised the airline had transferred the Korean Confucian social context to the cockpit. In Confucianism, it’s considered rude to correct superiors or older people. So when the pilot was doing something wrong, the first officer was reluctant to correct them. That’s why they were crashing. The biggest accident in the history of aviation, the KLM-Pan Am collision at Tenerife in 1977, happened if you don’T TaKe care of The conTexT, you are going To have a Korean airlines or Klm disasTer why use The 4-d sysTem? The following are benefits of using the 4-D system: • Identify key factors that limit or enhance high performance across your organisation • baseline current leadership capability to obtain quantitative data and measure progress • assess the performance risk of a project or programme team, as part of a health check or a capability Improvement Plan • develop your future leaders • change the context of a relationship with a key client or important stakeholder, to improve performance and return • Enhance operational teams so they can make the transition to new ways of working • assist employees to reach a higher level of maturity and effectiveness six ways To apply The 4-d sysTem here are some common ways 4-D is used by organisations: 1. assess the performance risk of a project or program team as part of a health check 2. help improve engagement between It and the business 3. Enhance operational teams so they can make the transition to new ways of working 4. change the context of a relationship with an important client to improve performance and return 5. Identify key factors that limit/enhance high performance across your organisation 6. baseline current leadership behaviours • THOUgHT lEADERS
Project Manager April May 2012
Project Manager Aug Sept 2012