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Project Manager : Project Manager Aug Sep 2011
42 Project Manager THE LAST WORD While there is a lot of technical wizardry in many projects, the soft skills of project management are getting more and more attention. I believe there is a clear shift in demand from technical aptitude to adding value via business knowledge and soft skills, such as strategic thinking and people management. The growing emphasis on soft skills has pro mpted many project managers to undergo training in communication, teamwo rk and leadership. I believe project management professionals must look beyond the traditional ‘hard skill’ approach and identify gaps in their ‘s oft skills’. And as they can be transient, mo ving from one project to another, they may have to show initiative in educating themselves, rather than relying on organisations to manage their training. Communication, in particular, will become essential to engage stakeholders. One of the continuing challenges for pro ject managers is ensuring that senior management appreciates that business strategy is best delivered by the formation of structured programs and projects. Strong communication skills are essential in getting stakeholder ‘buy in’ and project managers with an understanding of strategic and marketing management will make the biggest impact. There are numerous initiatives currently underway within the AIPM designed to assist both the industry and its members in this regard. So don’t be left behind when the project management world moves into an exciting new phase that demands proficiency in soft skills. Find out where the gaps are in your skill set and seek the assistance of AIPM to stay at the top of your game. ••• DR KEITH O'SHEA AIPM National Director THE HARD TRUTH ABOUT SOFT SKILLS Future heavyweights of the project management profession will have strong ‘soft skills’ such as communication, teamwork and leadership. Project Manager is the magazine of the Australian Institute of Project Management (AIPM) National Support Office Level 9, 139 Macquarie St Sydney NSW 2000 Phone: (02) 8288 8700 Fax: (02) 8288 8711 www.aipm.com.au Published by Mahlab Media G9/1-15 Barr St Balmain NSW 2041 Phone: (02) 9818 8896 www.mahlabmedia.com.au Managing Editor Martin Wanless Editor Leanne Mezrani (02) 9818 8896 email@example.com Art Director Kate Oliver Designer Alys Martin Sales Director Nicole Dixon Advertising Manager Georgia Wilson (02) 9818 8896 firstname.lastname@example.org Cover photography Bec Barnes, OPMI Advertisers and contributors to Project Manager acknowledge they are aware of the provisions of the Anti-Discrimination Act 1977 and the Trade Practices Act 1974 in relation to false and misleading advertising or statements under other unfair practices and the penalties for breach of provisions of those Acts. The publisher accepts no responsibility for such breaches. Opinions expressed by contributors are their own and not necessarily endorsed by Project Manager magazine or the publishers. All material in Project Manager is copyright and may not be reproduced in whole or in part without the express permission of the publishers. ISSN Number 1325.8591 Next issue The Communications Committee invites members to contribute to the magazine. Email story ideas to the editor Leanne Mezrani email@example.com Editorial deadline 17 August 2011 Ad booking deadline 26 August 2011 Contact us «PROJECT MANAGEMENT PROFESSIONALS MUST LOOK BEYOND THE TRADITIONAL ‘HARD SKILL’ APPROACH AND IDENTIFY GAPS IN THEIR ‘SOFT SKILLS’»
June July 2011
Project Manager Oct Nov 2011