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Project Manager : April May 2011
31 www.aipm.com.au Project Manager how i lead PEOPLE david cooke group manager, nec australia «there have been very intense periods in the rollout. however, we have adapted quickly» what were some of the key considerations when planning this project? The digital TV switchover has been a major project for the industry over the past decade. There have been major deployments around the country combined with increases in the number of program streams, a move to more high definition program material and installation of digital studio head end equipment and production facilities. The project has predominantly been about supply chain management, training, identifying location and timing of deployments, frequencies and communities to be served, and scheduling to help achieve on-air dates. what have been the main challenges thus far? Some of the areas that we had to keep a close eye on were logistics, frequency allocation availability, commissioning of high powered transmitter sites and local testing to enable assured product to be delivered to the deployment teams. have the results met your expectations? There have been very intense periods in the rollout. However, we have adapted quickly with the benefit of substantial local technical and logistics resources. We were very happy when the first analogue switch off in Mildura occurred without incident from our point of view. Similarly, the Victorian rollout has gone according to plan, with the balance of the country switching to digital by the end of 2013. recent data reveals two out of five australian households have yet to convert to digital. will this fact influence project timeframes? Set top box penetration in areas targeted for analogue switch off has grown rapidly with the Digital Switchover Taskforce activities, local media promotion and assistance to those in need. We do not expect any change in the timetables. In fact, eight out of 10 households in regional Victoria converted to digital television by the end of 2010, well ahead of the regional Victorian switchover on 5 May 2011. Additionally, the wide range of program material now available from each broadcaster on digital means most viewers will see the benefits of moving to digital sooner rather than later. how are you preparing for the switchover in major cities? The major broadcast markets have been simulcasting analogue and digital for some years, so the main focus will be driven by the Digital Switchover Taskforce established by the government to manage the digital switchover process, including such activities as encouraging early conversion, coverage in- fill and the like. THE yEAr analogue SIgNAlS ACrOSS AuSTrAlIA WIll BE SWITCHEd off 2013 Q&A WITH THE PROJECT MANAGER HEADING UP THE DIGITAL TV SWITCHOVER Between 2010 and 2013 NEC Australia will power 99.9% of terrestrial signals as the nation switches to digital tV. David Cooke, Group Manager at NEC Australia, talks to Project Manager about challenges and successes as his team prepares for rollout in metropolitan areas.
June July 2011